Description

Purpose of using mannequin:

Bring Attention

Putting mannequins in the front window of your shop can be a great way to draw people into your store. Not only will prospective clients see what kind of clothes you sell, but they may see something that they really like and will come inside your store to look for that specific piece. Creative mannequin displays that utilize visual merchandising have the most potential to draw people into your store.

Show How

Some pieces of clothing don’t show well on a hanger and some strappier pieces may look difficult to wear so, putting them on a mannequin will not only bring positive attention to those clothing pieces, but will show how they are worn. Also, with unique layering pieces it can be hard for some customers to know how to wear them without being shown. You can also show accessorizing options, by dressing your mannequins in jewelry, hats, scarves, and even coats.

Show Off Pieces

Mannequins are great for bringing attention to clothes that look more interesting on a body then on a hanger. Mannequins can also be great for product promotion; if you have certain pieces that you want shoppers to especially take notice of, dress one or more of your mannequins in that piece of clothing. You can show off a pieces of clothing in multiple colors and multiple style options.

Show Seasonal Changes

Effectively dressed mannequins can be a great way to bring shoppers into your store, because they demonstrate your brand. They can also bring return shoppers back in to look at new clothing dressed on your mannequins. Set trends with your mannequins, especially during seasonal changes. Seasonal changes, especially before fall can be a great time to gain to customers with mannequins dressed well and layered.

Mannequins can further show off your great merchandise and compel shoppers to not only shop your store, but buy more clothing than they normally would.